Thai Festival Tokyo is one of Japan's largest and most anticipated festivals held yearly at Yoyogi Park, Tokyo. There are various Thai -related onsite activities such as performances, music shows, and food. Also, there are online events where many Thai businesses in Japan launch special deals and promotions, especially during this festival.

In April 2023, the Thai Embassy Tokyo intended to update the existing Thai Festival website However, upon consulting with Boonmee Lab, we decided to create a whole new website with a corresponding style and practically categorized content that tells stories about the Thai Festival. Most importantly, Boonmee Lab aims to design this website to be sustainable with a standardized content management system so that the Thai Embassy in Tokyo can update information related to the Thai Festival every year.

‘thaifestival.jp’ served as a landing page that links users to the previous website that contains in-depth information related to the Thai Festival whether it is history, Thai restaurants, and shopping spots. Even though it is a single-page website, our team managed to make it dynamic and upbeat with fun transitions and colorful illustrations that well-represent ‘Gateway to Thainess’.

Process

Design Starting with the designing process, we had an idea that this website should have a main CI or color theme that can be applied to other versions of websites each year, therefore, we decided to go with a simple and multi-color theme palette. We also researched how Japanese users perceive ‘Thainess’ so that we can make a website attractive to the target users, as a result, we decided to go with bright colors and use the Thai alphabet to make the website appealing. Another challenge is to reuse the previous illustrations and to adapt them to fit with the new version of the website and align with the ‘Gateway to Thainess’ theme, so on this project our designer not only brainstormed and designed but also collaborated with a outsource illustrator to create complete design of the website.
Development In the development process, our developer and designer collaborated with the client to develop a more concise sitemap than the client initially proposed since there were various limitations such as time and budget. After planning the sitemap, the developer designed the content management system. Priorly, our client used WordPress as the content management system, however, we suggested using Starpi seeing that it is easy to implement for both client and our developer and also more flexible if plugins are needed.

Additionally, to prevent the website from looking dull and static since it is a one-page website, our developer proposed using transitions on elements such as illustrations, icons, texts, etc. and our designer finalized them in the end.

Even though there were various constraints, our team have well with the client to create such an animated website that attracted both Thai and Japanese users with the sustainable content management system.

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